ChatGPT: from curiosity to global digital habit

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Today, ChatGPT is more than just a digital assistant: it is a daily presence in the lives of millions. Understanding how and why people use it helps us grasp where the relationship between humans and technology is headed.

From novelty to habit

When ChatGPT first launched, its use was primarily experimental. People asked for jokes, recipes, or poems. Over time, however, the experiment became a habit.
The NBER report reveals that by mid-2025, more than 2.6 billion messages were being sent daily through the platform, a growth of over 500% in a single year.

Initially, most users were young men from developed countries. Today, the landscape has shifted: usage has balanced out across genders, and low- and middle-income countries are seeing the fastest growth. Artificial intelligence has moved beyond being a tech luxury to become an accessible, global tool.

From work to personal well-being

Perhaps the most interesting change isn't how many people use ChatGPT, but what they use it for. In 2024, nearly half of all messages were related to work tasks. A year later, that figure had dropped to just 27%.

So, what are we using AI for the rest of the time?
According to Marc Zao-Sanders (2025), author of the Top-100 Gen AI Use Case Report, the answer is simple: ourselves. The most common uses for artificial intelligence in 2025 include conversational therapy, personal organization, life planning, and searching for purpose.

ChatGPT has evolved from a productivity tool into a well-being assistant, capable of supporting decisions, routines, and emotions. It no longer just helps us write emails; it helps us write better days.

A copilot for thought

Although personal use is growing, work remains a key arena for AI. The NBER estimates that 40% of work-related messages on ChatGPT are writing-focused: from reports and presentations to drafting emails.

Far from replacing human tasks, AI acts as a cognitive copilot, helping to improve clarity, structure, and creativity in professional communication. In the words of the researchers, its true value lies in enhancing decision-making and reasoning, especially in jobs where knowledge and communication are essential.

Digital inclusion and new habits

The growth of ChatGPT in emerging countries reflects more than just technological adoption; it shows a new way of accessing knowledge. In many places, AI is now the gateway to information, education, and digital skills.

This trend is also changing digital culture. People are learning to collaborate with technology rather than simply using it. Asking an AI for advice, asking it to translate an emotion, or having it help us organize our day has become part of a global routine.

From clicks to conversation: a new digital era

In less than three years, ChatGPT has changed the way we work, learn, and think. What began as a curiosity has evolved into a new language of interaction between humans and machines.

Today, it is no longer just about artificial intelligence, but about shared intelligence: a space where human creativity and technological power meet.
And if the data teaches us anything, it is that this change is only just beginning.

Sources

  • Chatterji, A. et al. (2025). How People Use ChatGPT. National Bureau of Economic Research.

  • Zao-Sanders, M. (2025). The 2025 Top-100 Gen AI Use Case Report. Harvard Business Review.